Lego Movie

8th September 

L/O: To understand the narrative and characters in the lego movie.

1. An ordinary bloke who follows a girl into a strange tunnel them finds out hes the chosen one after he has to stop the villain from using the kragle  but whilst doing that he finds out his life is a lie but he still chooses to defeat the villain by making him good.

2. Teamwork, creativity, believe in yourself

3.

4. DC heros and villains ,Starwars, Lego ninjago characters, Abraham Lincoln, Shakespear.

Industry Research 

L/O: to research the process, companies and regulators behind the film industry

1.Production is where the principal photography (filming) for the movie or TV show takes place.

Distribution is the process making a film for everyone to see.

Exhibition is the retail branch of the film industry.

2.A media conglomerate, or a company that owns numerous companies involved in mass media enterprises.

3.The film industry in the UK is regulated by the British Board of Film Classification (BBFC). 

4. A u

5 The Games Rating Authority (GRA) – which is part of the Video Standards Council 

6. 8/10

7.Lin Pictures were the primary production company on The Lego Movie and Warner Bros. acted as the distributors.

8. Phil Lord

9.Lin Pictures were the primary production company on The Lego Movie and Warner Bros. acted as the distributors.

10. Warner bros 

11.BCAP code.

22/9/2022

THE LEGO MOVIE INDUSTRY PAGE 

REGULATION means classify products and ensure content of products meets acceptable standards.

 

Why is it important for film regulation to exist 

To make sure that the content of the film is age appropriate.

Why was it important for the game to receive a 7 age rating? to protect young children from violence and because children under the age of 7 dont play those types of games.

THE LEGO MOVIE 

NARRATIVE THEORY 

The lego movie uses pastiche by using stereotypical humour and dumb jokes

The lego Movies has romance , comedy and action

The lego movie uses hyper realty switch 2/3 from animation to real life action 

equilibrium= Emmet at the start.

Disruption= follows wildstyle into the tunnel

Recognition of disruption= Finds out lord business is evil 

Attempt to solve= tries to save the world from taco Tuesday

new equilibrium= turns lord business nice and he lets the builders go  

 

13th October 

Lego movie marketing

Bus, bus stops, fim posters, ads, deals with other brands, social media and getting billboards.

The lego move released some lego sets, the game, key chains, clothes and plushes.

Every-week in January 2014 they released s new character poster 

Lego stores scheduled linked events 

Free accessory packs were available in stores after building creative models in store 

Video games released 10 days before the movie (4th feb)

On the 7th of feb MacDonalds released collectible 3d cups with happy meals 

A website enable fans to create lego version of themselves 

The profit only goes to them.

In dancin on ice at 7.27pm on Sunday 9th February 2014- five days before the movie launched, an ad break made entirely out of lego.

British heart foundation ads, Confused.com ads, BT ads and Premier Inn ads were recreated by lego.

The lego movie recreated popular ads at the time with lego and it was successful because it was something all ages could enjoy.

10/11/22

 

Explain how the lego movie trailer uses two elements of media language to target different 

one element used in the the trailer is the use of slowmotions. they did this for comedy and dramatic effect, this targets teenagers because 

The other element used is the use of bright colours, they use this to lore younger children to watch it because children are stupid.

Lego movie video game 

1. TT games developed the lego movie game.

2. Warner brothers is the game publisher

3. the lego movie game was released in the 7th of feb 2014

4. adventure , action are the genre 

5. Xbox, ps, nintendo, Pc

6. single player, Co-op

Harry potter, Assassins creed, Walle, Toy story.

Profit maximised, extends
 the pleasure of the film and familiarity, cross promotion

Social interaction because you can make / talk to your mates about it. 

Entertainment because you could be distracted for a while whilst doing the missions because its so fun.

Thursday 17th November

The Lego movie

L/O: TO ANALYSE THE REPRESENTATIONS ON THE POSTER CAMPAIGN

Batman

Smoke sky ,tall building , fire shape of a bat, man in black suit, dark colours, The dark knight could be implying that the main character could be a violent hero, low angle,The fire is red maybe for his anger / vengeance. 

It shows batman down on the street above a building with a fire bat above it implying maybe the criminal is mocking him.

The tall building looks like its been destroyed or bombed by the criminal. 

Lego movie video game 

The lego sign is massive,a emo girl, john doe, strange old bloke, being chased, everyone looks angry at them could be a hero or villan.

Light soft colours, Batman, The guy at the back has

red implying hes evil.

The 3 characters could be saving the world from the large bloke at the back shining a red light at them.

The main characters look happy/ pleasant.

The video game would attract people due to their light colours, LEGO, characters from popular movies ect and because it was released a week before. 

The spanner is a tool of creativity implying you can do anything if you put your mind to it you can do anything.

This appeals for children because for children that like building.

They show famous characters to bring the audience in.

This appeals for everyone because people may play the game to see there favourite character.

The bright colours in the poster hooks children in because bright colours to them is fun. 

Lego movie analysis dirt                              1/12/22

 

'THEORY & AUDIENCE: good notes MARKETING CAMPAIGN: clearly understood VIDEO GAME Q: 'because children are stupid'?? This needs redoing please.Properly. GAME COVER ANALYSIS: WWW: you identified one element and explained the appeal EBI: finish it, you used the terms CONNOTES/CONNOTATIONS and don't use text speak POSTER ANALYSIS [10]: absent'

The Lego movie: Representation

L/O: To analyse the representations throughout the lego movie promotional campaign.

THE LEGO MOVIE:                       5/1/23

PUT IT ALL TOGETHER 

UNIT ASSESSMENT

  

FILM: BBFC

TV AND RADIO: OFCOM

ASVERTISING: ASA

NEWSPAPERS&MAGAZINES: IPSO

VIDEO GAMES: GRA

Test                                   19/1/23

Warner bros : the companys who made the game and the movie ect

for question 7 i need to understand the difference between vertical  and horizontal interrogation

8 i need to read the question

9 i need to write more and read the qeuistion

Question 9

The representation of genders in the lego movie is very stereotypical and non stereotypical

i back this claim by talking about the character posters.

The stereotypical man:  strong, brave, Masculine

emmet: coward, fragile, always screaming

stereotypical woman: scared of everything, fragile, always screaming

Wildstyle: brave, strong, kind of masculine

In the lego movie they have swapped the stereotypes around with emmet and wildstyle to probably add a comedy effect. However, this isn't all true because they still do add some stereotypical features to the characters.

Wildstyle : makeup, hair dye, chocker

Emmet: Is a builder.

So this plays into the stereotypes as being builder is seen as a man only thing and same with putting on makeup, wearing chockers and having dyed hair 

also side characters like batman play into the male stereotypes as hes strong, brave and masculine.

DO NOW

Who regulates..

Film: BBFC

TV nd Radio: OFCOM

Ads: ASA

Magazine nd newspapers: IPSO & IMPRESS

Video games: VIDEO STANDUARS COUNCIL

Target Audiences : Young kids who play with lego,  Parents of those kids who used to play and avid cinema goers 

Personal Identification

Information

Entertainment

Social Interaction 

PI=  Identify with characters  like Emmet, a normal guy who is a hero

Information = Children can see individuals can make a difference to the world through their actions

Entertainment = Escapism

Social interaction = Talk about it, play online on the game, families can watch the game together 

FILM POSTERS

Genre - action the bright colours set in a city with police and helicopters there, sub genre comedy over the top scream from emmet, childish bright colours 

Intertextuality = DC superheros   

Media language Print poster:  outfits - imagery , colour palette, text - colour, size, font, type,

 for a moving image - mise en scene, sound non diegetic, diegetic, editing , camera 

WILDSTYLE POSTER: Wearing make up, pinker colour pallet, hair long dyed.

EMMET POSTER: constructer, short hair, blue colour pallet  

 

THE VIDEO GAME TRAILER

Entertainment: 90 characters

Social interaction - playing with mates 

eDITING . quick sharp editing showing all the different levels to fabricate and make it seem there is multiple levels so you never get bored

Sound: mix both both sounds, non diegetic funky music 

LEGO MOVIE TRAILER 

there is a narrative , emmet is seen as anti stereotype as he is always screaming 

non diegetic dramatic music to create over the top narrative

slower pace 

    They use non diegetic sound of quite dramatic loud music, to emphases and over exaggerate, creating an over the top narrative which will cause audiences such as young children and parents to look twice, intriguing and influencing them to watch the movie.

1. recreate popular tv ads

2. peak family time on a sunday.

3. no other movie has done this 

4. as a comedy drama with many intertextuality references

5. create a positive representation 

7.free publicity 

8. the sales generated